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Cookie-less Audience Research Tool
The technical team at Pontiac has spent the past few years building and improving a cookie-less audience tool which focuses on understanding and determining the most possible characteristics and detail about a specific geographical region.
In the United States, the team uses ZIP CODES, and has built a tool which looks at demographics, contextual signals, and streaming preferences to triangulate and build our client’s audiences which can be used for research and targeting.
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The Audience Research Tool (ART) is a research tool built by the engineers and developers at Pontiac Intelligence to further define the United States by Zip Code.
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