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Cookie-less Audience Research Tool
The technical team at Pontiac has spent the past few years building and improving a cookie-less audience tool which focuses on understanding and determining the most possible characteristics and detail about a specific geographical region.
In the United States, the team uses ZIP CODES, and has built a tool which looks at demographics, contextual signals, and streaming preferences to triangulate and build our client’s audiences which can be used for research and targeting.
The Audience Research Tool (ART) is a research tool built by the engineers and developers at Pontiac Intelligence to further define the United States by Zip Code.
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