Resources

Our Blog

Stay up to date with our most recent news and updates
Apple iOS is incredibly prevalent in today’s marketing landscape with 22% of all phones being iPhones. That is 1.5 billion active iPhones on the planet, with the largest spending market on iPhones being the United States. For many advertisers this is a very desirable, yet increasingly unreachable target market.

August 8, 2023

The industry is moving away from 1:1 targeting or any use of PII. With a fragmented landscape, many current market solutions will be unscalable. Starting today, advertisers need to future-proof campaigns to reach their audience and communities, post-cookie. 

July 12, 2023

We have a basic hypothesis that most marketers and agencies are not paying enough attention to reaching users on Apple Devices using Programmatic Advertising. (And probably social too, but that is a separate blog post.) We decided to run a basic experiment comparing the delivery to Apple Devices when targeting typical 3rd party data audiences vs. our in-house cookieless tool called Pontiac ART...

June 8, 2023

With the ongoing shift towards a cookie-less world, it will be important to “make what’s old, new again.” ZIP data has become even more important for a brand’s audience targeting strategy to maintain a strong level of precision in targeting, while complying with new privacy regulations.

June 6, 2023

In the last couple of years, we are seeing a true shift in television budgets to CTV or OTT. For digital advertisers this has always been on the horizon but at the same time has seemed to be just out of reach. The opportunity is closer than ever but with our current infrastructure and tools, do we have enough to compete with the longstanding Goliath?

March 2, 2023

Keith deliberates over strong solutions available for the post-cookie era - with two of our partners (LiveRamp and SEMCasting), Pontiac's contextual targeting capabilities, and what we can expect with Native advertising.

October 13, 2022

What changes are around the corner, speculating how this will play out, and how Programmatic Mechanics and Pontiac Intelligence are preparing for all possible scenarios.

February 26, 2021

Contact Us

Contact Us

Fill out your information here and someone from our team will be in touch shortly. We aim to follow up on same day during working hours.

Please give us a bit to respond if it is outside 8am – 6pm ET (USA)