How do we target Apple Users?

Apple iOS is incredibly prevalent in today’s marketing landscape with 22% of all phones being iPhones. That is 1.5 billion active iPhones on the planet, with the largest spending market on iPhones being the United States. For many advertisers this is a very desirable, yet increasingly unreachable target market.

Unlocking Audience Insights: ART – The Future of Advertising

The industry is moving away from 1:1 targeting or any use of PII. With a fragmented landscape, many current market solutions will be unscalable. Starting today, advertisers need to future-proof campaigns to reach their audience and communities, post-cookie. 

Doesn’t anyone care about Apple Users?

We have a basic hypothesis that most marketers and agencies are not paying enough attention to reaching users on Apple Devices using Programmatic Advertising. (And probably social too, but that is a separate blog post.) We decided to run a basic experiment comparing the delivery to Apple Devices when targeting typical 3rd party data audiences vs. our in-house cookieless tool called Pontiac ART…

ZIP Codes: the Key to Effective Cookieless Targeting

With the ongoing shift towards a cookie-less world, it will be important to “make what’s old, new again.” ZIP data has become even more important for a brand’s audience targeting strategy to maintain a strong level of precision in targeting, while complying with new privacy regulations.

Transparency in CTV: Are We Ready To Take On Linear?

In the last couple of years, we are seeing a true shift in television budgets to CTV or OTT. For digital advertisers this has always been on the horizon but at the same time has seemed to be just out of reach. The opportunity is closer than ever but with our current infrastructure and tools, do we have enough to compete with the longstanding Goliath?

Post-Cookie-Era Update Feb 2021

What changes are around the corner, speculating how this will play out, and how Programmatic Mechanics and Pontiac Intelligence are preparing for all possible scenarios.