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Stay up to date with our most recent news and updates
Preparing for Post-Cookie Era – Q4 2021 Edition
How to prepare for the post cookie era with ProgMechs CEO, Keith Gooberman.
Post-Cookie-Era #2 – Identity Solutions, Contextual & Native
Keith deliberates over strong solutions available for the post-cookie era - with two of our partners (LiveRamp and SEMCasting), Pontiac's contextual targeting capabilities, and what we can expect with Native advertising.
Post-Cookie-Era Update Feb 2021
What changes are around the corner, speculating how this will play out, and how Programmatic Mechanics and Pontiac Intelligence are preparing for all possible scenarios.
A Letter from our CEO About the Coronavirus
A letter from our CEO regarding the Coronavirus (COVID-19) – March 17, 2020
A Future without Chrome’s 3rd Party Pixels
CEO Keith Gooberman explains what a future without cross site tracking from Google may look like.
PRESS RELEASE – Programmatic Mechanics Welcomes Shanon Siegel
Programmatic Mechanics is proud to announce Shanon Siegel has joined our sales planning team.
The AdExchanger Awards – Celebrating the Future of Advertising and Marketing
Our CEO and Founder, Keith Gooberman is a judge for the AdExchanger Awards, recognizing the strongest achievements in the past year by leaders in the marketing and media industries.
PRESS RELEASE – Programmatic Mechanics Hires JC Medici
Programmatic Mechanics is proud to announce and welcome JC Medici to join as Regional Director of the Mid-Atlantic.
PRESS RELEASE – Pontiac Intelligence Moves to Open Beta
Pontiac Intelligence, LLC., a subsidiary of Programmatic Mechanics (ProgMechs), is moving to OPEN BETA, now allowing any user to sign up and test the platform using a credit-card.
How does Header Bidding Impact Demand Side Platforms (DSPs) & Trading Desks?
Header bidding, how it started and how it's evolved today in our programmatic ecosystem.
PRESS RELEASE – ProgMechs Receives Patriot Award
ProgMechs proudly accepts the ESGR Patriot Award, recognition for supporting a member of theNational Guard in the workplace.
Everything You Need to Know About Header Bidding
Header bidding, how it started and how it's evolved today in our programmatic ecosystem.
Champions League: Maintaining Your Competitive Edge
How does your digital media campaign execution and spend relate that of the top fútbol clubs in Europe...?
The Evolution of Advertising From the Bronze Plate to Display Ads
Advertising seeks to convince an individual or a group of individuals to take a certain course of action. The goal of advertising is persuasion, and for as long as humans have sought to influence each other, advertising has been around in one form or another
The Four Problems Solved by RTB
Real-time bidding (RTB) or what has become known as programmatic technology allow instantaneous decision making with regard to which ad will show on a website
RTB & Programmatic
Ever wonder how items you shop for online seem to follow you long after you’ve left the page? It’s crucial to understand, as a consumer shopping online, or to as an advertiser looking to increase ROI
A Media Trader
In the digital advertising industry, the term “Trader” refers to an individual who manages ad campaigns through a Direct Service Platform (DSP) in a real-time situation
