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The Evolution of Advertising From the Bronze Plate to Display Ads

Posted on February 22, 2018

by Keith Gooberman | 0 comment(s)

The Evolution of Advertising From the Bronze Plate to Display Ads
Advertising seeks to convince an individual or a group of individuals to take a certain course of action. The goal of advertising is persuasion, and for as long as humans have sought to influence each other, advertising has been around in one form or another

The Four Problems Solved by RTB

Posted on February 20, 2018

by Keith Gooberman | 0 comment(s)

The Four Problems Solved by RTB
Real-time bidding (RTB) or what has become known as programmatic technology allow instantaneous decision making with regard to which ad will show on a website

RTB & Programmatic

Posted on February 20, 2018

by Keith Gooberman | 0 comment(s)

RTB & Programmatic
Ever wonder how items you shop for online seem to follow you long after you’ve left the page? It’s crucial to understand, as a consumer shopping online, or to as an advertiser looking to increase ROI

A Media Trader

Posted on February 20, 2018

by Keith Gooberman | 0 comment(s)

A Media Trader
In the digital advertising industry, the term “Trader” refers to an individual who manages ad campaigns through a Direct Service Platform (DSP) in a real-time situation
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