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PRESS RELEASE – Programmatic Mechanics Adds Firepower with a Veteran Industry Hire

Posted on September 5, 2018

by Keith Gooberman | 0 comment(s)

PRESS RELEASE – Programmatic Mechanics Adds Firepower with a Veteran Industry Hire
Programmatic Mechanics is excited to bring on Heather Arouh as Director, Business Intelligence. This is a new position, created in shape and lead our Partnerships & Business intelligence practice.

PRESS RELEASE – Pontiac Intelligence Moves to Open Beta

Posted on July 3, 2018

by Keith Gooberman | 0 comment(s)

PRESS RELEASE – Pontiac Intelligence Moves to Open Beta
Pontiac Intelligence, LLC., a subsidiary of Programmatic Mechanics (ProgMechs), is moving to OPEN BETA, now allowing any user to sign up and test the platform using a credit-card.

How does Header Bidding Impact Demand Side Platforms (DSPs) & Trading Desks?

Posted on May 21, 2018

by Keith Gooberman | 0 comment(s)

How does Header Bidding Impact Demand Side Platforms (DSPs) & Trading Desks?
Header bidding, how it started and how it's evolved today in our programmatic ecosystem.

PRESS RELEASE – ProgMechs Receives Patriot Award

Posted on May 20, 2018

by Keith Gooberman | 0 comment(s)

PRESS RELEASE – ProgMechs Receives Patriot Award
ProgMechs proudly accepts the ESGR Patriot Award, recognition for supporting a member of theNational Guard in the workplace.

Everything You Need to Know About Header Bidding

Posted on May 16, 2018

by Keith Gooberman | 0 comment(s)

Everything You Need to Know About Header Bidding
Header bidding, how it started and how it's evolved today in our programmatic ecosystem.

Champions League: Maintaining Your Competitive Edge

Posted on May 2, 2018

by Keith Gooberman | 0 comment(s)

Champions League:  Maintaining Your Competitive Edge
How does your digital media campaign execution and spend relate that of the top fútbol clubs in Europe...?

The Evolution of Advertising From the Bronze Plate to Display Ads

Posted on February 22, 2018

by Keith Gooberman | 0 comment(s)

The Evolution of Advertising From the Bronze Plate to Display Ads
Advertising seeks to convince an individual or a group of individuals to take a certain course of action. The goal of advertising is persuasion, and for as long as humans have sought to influence each other, advertising has been around in one form or another

The Four Problems Solved by RTB

Posted on February 20, 2018

by Keith Gooberman | 0 comment(s)

The Four Problems Solved by RTB
Real-time bidding (RTB) or what has become known as programmatic technology allow instantaneous decision making with regard to which ad will show on a website

RTB & Programmatic

Posted on February 20, 2018

by Keith Gooberman | 0 comment(s)

RTB & Programmatic
Ever wonder how items you shop for online seem to follow you long after you’ve left the page? It’s crucial to understand, as a consumer shopping online, or to as an advertiser looking to increase ROI

A Media Trader

Posted on February 20, 2018

by Keith Gooberman | 0 comment(s)

A Media Trader
In the digital advertising industry, the term “Trader” refers to an individual who manages ad campaigns through a Direct Service Platform (DSP) in a real-time situation
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