-  White Papers  -

As mechanics of the programmatic media space we must differentiate ourselves from the other exchange buyers. We focus on educating our clients on programmatic best practices. Each marketer’s interaction and understanding of the programmatic ecosystem differs. We supply the research below to explain the RTB space, and to start a conversation.


  • The Evolution of Advertising

    Advertising seeks to convince an individual or a group of individuals to take a certain course of action. Learn how this industry continues to progress.

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  • The Four Problems Solved by RTB

    RTB technology provides solutions to numerous problems that plague publishers and advertisers trying to buy and sell digital ad space.

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  • RTB & Programmatic Media

    Learn how RTB technology serves advertisements as a user loads a webpage or application.

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  • A Media Trader

    “Trader” refers to an individual who manages ad campaigns through a Demand Side Platform.

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Request a Programmatic Mechanics 101 session


Request a Programmatic Mechanics 101 session – One of our traders will give a one-hour presentation about how RTB works, how you can fit into the ecosystem and how we position ourselves. It’s super sweet, request your session today.