PRESS RELEASE – Programmatic Mechanics Welcomes Shanon Siegel

NEW YORK CITY – May 2019 – Programmatic Mechanics, an Independent media trading desk, has named Shanon Seigel Director of Sales Planning.

“At a firm like Programmatic Mechanics, our clients look to us to find the next big thing and to appropriately weave this into our campaigns. This could be a new format, a new social networking platform, a new audience company, etc,” says Gooberman.

Siegel will be responsible for growing sales by understanding agency and client’s goals and strategizing with our wide variety of solutions. Her experience proves her success in creating and implementing successful campaigns.

“This role is critical since this individual needs to understand how we consistently outperform other vendors on proven-forms-of-programmatic and also remain on the cusp of what is new. Shanon and her experience is a perfect fit.” Gooberman says, “We’re very excited”


Siegel’s expertise comes from over a decade’s worth of industry experience, ranging from TV, radio, and performance media. After serving as a media buyer and TV buyer and planner, Seigel spent eight years as a Media Supervisor at Converge Direct.

“I’m thrilled to be a part of ProgMech’s transparent initiatives after being on the client side. I’m learning everyday as I expand our partnerships and capabilities to enhance strategic plans for our clients,” says Siegel, “it’s a really exciting time to be on this side in the marketplace.”

We’re excited to have her leadership onboard to support the growth of Programmatic Mechanics.


Programmatic Mechanics is a Managed Services provider that enables our clients to gain access to all advertising technology platforms and marketplaces through our partnerships.  We excel at procuring ad space and optimizing media buys across digital channels with complete openness to costs, delivery, data ownership and fraud protection.