PRESS RELEASE – Programmatic Mechanics Hires JC Medici

NEW YORK CITY – October 1, 2018 – Programmatic Mechanics is proud to announce and welcome JC Medici to join as Regional Director of the Mid-Atlantic.

Medici has over 18 years of advertising, the last six of which have been solely focused on political and advocacy campaigns. His deep digital expertise makes has made him a trusted partner to drive growth with top political, advocacy, nonprofit clients, and Fortune 100 brands.

“We are thrilled to have JC come aboard to help us further expand our reach into new verticals and industries,” says CEO, Keith Gooberman. “His extensive experience coupled with our strong capabilities was a perfect fit.”

Throughout his career, Medici has held several prominent roles in the world of advertising technology. As National Director of Politics and Advocacy at RocketFuel, Medici inaugurated performance-driven campaigns for an array of clients including influential advocacy groups, candidates, Super PACs, and national grassroots organizations.

Medici’s passion for politics in the digital and data space has had an impact beyond his client’s success. He has helped to advance the overall political advertising industry, pioneering new ways for the political world to embrace the paradigm shifts in the advertising industry such as programmatic ad buying, data-driven creative development, and integrated campaign planning.

“Programmatic Mechanics leverages several leading technology platforms to execute media campaigns which means we have maximum flexibility to work with any partner to make sure we are meeting our client’s business objectives” Medici echoes Programmatic Mechanic’s model, “Our only mandate is our client’s success.”

Medici is a regular speaker and contributor for various publications and associations including AAPC, C&E, AdAge, Grassroots Professional Network, AdExchanger, StreetWise, MediaPost, and SXSW.


Programmatic Mechanics is a Managed Services provider that enables our clients to gain access to all advertising technology platforms and marketplaces through our partnerships.  We excel at procuring ad space and optimizing media buys across digital channels with complete openness to costs, delivery, data ownership and fraud protection.