Lead Generation for Education NGO

A foundation committed to providing basic education to underprivileged children wanted to encourage users to learn more and get involved in their mission. In January of 2016 they came to ProgMechs to drive leads to their website to eventually increase donations.

GOAL

To reach a target CPA of $100.

HOW WE DID IT

ProgMechs used a combination of Search Data Prospecting and Native Prospecting to drive results shown below:

RESULTS

CONCLUSION

ProgMechs ran this campaign on the Yahoo Ad Manager Plus platform, where we were able to optimize towards a CPA which substantially exceeded client KPI goals. Towards the end of the fight we were achieving CPAs in the $6-10 region.

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