Implementing and Executing Dynamic Remarketing for Car Dealership Group

A Chicago automobile dealership for a multinational brand wanted to encourage users to sign up for a test drive. In January of 2016 ProgMechs utilized dynamic remarketing to serve qualified users advertisements that incorporated the exact car they browsed.

GOAL

To improve remarketing efficiencies, client awareness and brand recognition for each dealership.

HOW WE DID IT

ProgMechs ran a campaign which utilized dynamic insertion, to show each online user the specific automobile they had recently browsed for online with a personalized ad. With this added level of targeting and precision, ProgMechs was able to squeeze impressive efficiencies from cross-screen marketing.

RESULTS

CONCLUSION

Personalization is key. When utilized correctly, showing users specific messages pertaining to their search history can improve brand recognition and have a positive impact on the bottom line.

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