Home Mortgage Company Drives Customers to Website Portal

A home mortgage company approached ProgMechs to test remarketing effectiveness and drive conversions on their website and mobile site from potential first-time home buyers at a peak market time.


To drive traffic to the client’s website to get pre-approved with a CPA, cost per acquisition, of $50.


ProgMechs built a remarketing pool with dynamic remarketing, look-alike modeling, and prospecting. We studied that pool and the data gathered about the behaviors of the customers we were converting in order to achieve the strongest results.



Our expert trader worked tirelessly to hit the goal within 16 days. In the end, ProgMechs, and our client, came out on top with a final CPA of 2.2x the set CPA goal. Because of our data-driven strategies and the timing of the promotion, our client saw a 20% increase in quality requests for approval, adding up to $3.2 million dollars in earned media value.