Driving Website Traffic for a Financial Institution

A financial institution for building and maintaining investments came to ProgMechs to grow community engagement and increase brand awareness.

CAMPAIGN GOAL

To drive users to fill out a form to receive the the brand’s bond guide to ultimately drive customers for the brand’s financial investment products.

HOW WE DID IT

Brand safe prospecting and remarketing with a clear call to action.

PROSPECTING

The target CPA was based on leads from Television, Facebook, Radio & Google Ad Words Search Engine Marketing:

REMARKETING

An effort to keep up awareness of the product and brand for those who already have shown interest by visiting the client’s website.

MIXED MEDIA

Estimated Reach by Channel

RESULTS

 Sponsored stories reached 4.1x what Facebook ads reached

  39% conversion rate for bond guide downloads.

 Served a total of 1,513,920 impressions on Facebook for VTR of 87%.

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