by Keith Gooberman | Nov 17, 2021 | Uncategorized
Preparing for Post-Cookie Era – Q4 2021 Edition How do we prepare for the world with no cookies (and less addressability in general)? Keith Gooberman, 11/17/2021 Introduction The focus of Apple to double down on its strategy on ‘privacy for the consumer’ is...
by Keith Gooberman | Mar 18, 2021 | Uncategorized
New Identity Solutions Two of our partners continue to innovate strong solutions in this space worth watching. And, some things we’re building. And some notes on Native advertising. LiveRamp As discussed in the first paper, there are a number of identity solutions...
by Keith Gooberman | Feb 9, 2021 | Uncategorized
Is addressability coming to an end? No, but policy changes will impact about 50% of today’s addressable scale. If implemented, digital advertising will dramatically change with these alterations. In this blog post I explain what changes are around the corner,...
by Keith Gooberman | Mar 17, 2020 | Uncategorized
To our valued employees and clients, As we continue to navigate and understand the novel Coronavirus (COVID-19) crisis, our hearts go out to all those affected. I want you to know that we consider you a part of the Programmatic Mechanics (ProgMechs) family, and we...
by Keith Gooberman | Jan 22, 2020 | Uncategorized
Ahh, yes, the day has finally come. There will be a time, somewhere around two years from now, that Google will no longer offer cross site tracking. This is a doomsday message to 3rd party data companies, Data Management Platforms, Identity Graph solutions, and...
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