A Media Trader

by | Feb 20, 2018 | 0 comments

In the digital advertising industry, the term “Trader” refers to an individual who manages ad campaigns through a Direct Service Platform (DSP) in a real-time situation. The term trader is used to describe an industry professional who buys and sells commodities, currency or financial instruments. As the ‘Wall Street Trader’ puts it:

“A very good trader has a very deep understanding of the products”

While there are many differences between traders on Wall Street and traders working in media, both must have similar skill sets necessary to be successful in their “trade”. Like financial traders, the best media traders have an extremely clear understanding of what it is that they are trading and its entire ecosystem. Financial traders and RTB traders who work to buy and sell advertisement space, both need to have sound analytical and data mining skills.

An excellent media trader must excel in all four responsibilities associated with executing an RTB campaign:

  1. Market Education
  2. Ad Ops: Launch Documentation / Tag Management / Pixel Management
  3. Trading: Campaign Management & Optimization (Managed Service)
  4. Reporting: Standard and Customized

Market Education

A large part of media trading is the ability to describe the mechanics and market color surrounding the real-time interactions and cookie targeting to the principal who controls the budget. Whether the principal is an advertiser, agency or a buyer, a great media trader will be able to explain, in as much depth as necessary, to the buyer how each strategy works.

Strategies continually evolve across channels, but can be categorized or more of the following:

  • Retargeting (use of 1st party cookie data to drive online actions)
  • Prospecting (use of algorithm to drive online actions)
  • Branding (use of media to drive offline & long term actions)
  • Third party data targeting (use of 3rd party cookie)
  • Contextual targeting (use of web crawler / semantic targeting)
  • Hyper geo targeting (zip code, IP based, or lat/long based targeting)

Each one of these targeting solutions define the way data will be manipulated to execute the strategy: through one or more demand side platforms, across mobile, display, video, & social advertising channels. There are advanced integrations that should be used for each set up, including post-back URL reporting and attribution alignment. As strategies are introduced, the media trader often assists the advertisers in defining and refining the specific goals and methods by which the campaign will be executed.

Ad Operations

The technical side of launching a campaign include ad operations duties, that consist of three distinct categories:

  1. Launch Documentation – A successful transition from the hands of a media planner to a trader must convey specific information. It must clearly delineate the restrictions on the placement of the ads and the campaign goals in concrete terms. Generally, agencies need some assistance in putting their plans into executable trading instructions. Much of any
    campaign’s success can be attributed to clean, strong, and detailed launch documents. The iterative process of creating this document has a positive and direct effect on the quality of the campaign.
  2. Tag Management – Most campaigns have 3rd party creative assets. Uploading, debugging, click tracking and implementing macros is referred to as ‘tag management’. Tag management includes confirming the creative serves correctly, is eligible for all applicable publishers, and tracking components on the 3rd party ad serving sites are setup correctly. This also includes troubleshooting all creative issues.
  3. Attribution – Most large-scale digital advertising campaigns have some type of key performance indicators (KPI) which define the success of the campaign. In display, this is generally cookie based. In mobile, this is usually a post-back URL integration. In the case of managing attribution, this includes any troubleshooting or implementation of pixels, postback URLs, macros, and click trackers.

Trading

Depending on the strategy associated with the campaign, managing a campaign’s day to day is referred to as ‘trading’. Trading is the core of intellectual property in regards to driving successful results. Trading includes setting the campaign line items and strategies up in the demand side platform via UI or API. The trader, or person who executes the campaign is the party that ‘green lights’ the campaign. Once the campaign is ‘spending,’ or purchasing the ads, the trader is responsible for the feedback cycle that is running reports and making changes to the targeting. These changes are in the interest of achieving the highest return on investment (ROI) as well as monitoring for fraud. The trader is the person responsible for ensuring best possible outcomes.

Reporting

Reporting is the process of pulling the big data results of a campaign and presenting them in an understandable and clear fashion. Most reporting in the industry is done in Microsoft Excel or via Dashboards. These are all web interfaces or applications that aggregate data on the backend. A talented media trader is able to pull all of the reporting and highlight not only the performance of the campaign, but the key drivers of that performance. The reporting also includes details where
the media ran and attribution goals.

Ultimately, a media trader can drive results through the RTB exchanges and explain how mechanics were utilized to achieve success. They can integrate any form of attribution into a group of DSP partners, set up detailed conversions reporting and determine fraud. They should be able to recommend budgets and forecast on the scope of each campaign before launch. An excellent media trader, much like financial traders, can clearly bring the efficiencies and value proposition from the
market directly to their clients.

Leave A Reply

Your email address will not be published. Required fields are marked *

54 Comments

penis ring reviews:

I truly appreciate this article post.Much thanks again. Great.

รับปั้มไลค์:

จ้างกดไลค์, เพิ่ม Like, เพิ่มไลค์เพจ, รับเพิ่มไลค์แฟนเพจ เป็นการโปรโมทแฟนเพจ เพื่อเพิ่มยอดขายสินค้าได้, กด Like, จ้างไลค์, รับทำเพจสินค้าพร้อมยอดไลค์, Auto Like, ปั้มไลค์รูป Facebook, ไลค์คนไทย 100%, ปั้มรูป, ปั้มเพจ เหมาะสำหรับผู้ที่ต้องการยอดไลค์เพจเพจเยอะๆ, Add Like Fanpage, โกงไลค์, กดไลค์, รับเพิ่ม Like Fanpage Facebook ราคาพิเศษ เหมาะสำหรับผู้ที่ต้องการเพิ่ม Like Fanpage ให้ดูเป็นความน่าเชื่อถือของร้าน, บริการปั้มไลค์ฟรี, รับ Like Fanpage, รับทำไลค์ครบวงจร, ปั้มไลค์เพจฟรี, ปั้มไลค์เพจ Facebook, เพิ่มไลค์, รับจ้างปั้มไลค์, ปั้มไลค์รูป, รับสร้างแฟนเพจพร้อมยอดไลค์, Like Fanpage, ปั้มไลค์ฟรี, รับไลค์ครบวงจรทั่วไทย, รับทำเพจเฟสบุ๊ค, กดไลค์รูป, ซื้อไลค์แฟนเพจ, รับเพิ่มไลค์แฟนเพจเฟสบุ๊ค, ไลค์แฟนเพจราคาถูก, ปั้มไลค์แฟนเพจ, เพิ่มไลค์แฟนเพจ ราคาถูก, Up Like Fanpage, เพิ่มไลค์เพจ ราคาถูก, บริการปั้มไลค์แฟนเพจฟรี, ปั้มไลค์เฟสบุ๊ค, รับปั้มไลค์เพจ, ไลค์เพจ, ปั้มไลค์เพจคนไทย, ปั่นไลค์, ไลค์แฟนเพจได้สูงสุดหนึ่งล้านไลค์, ปั้มไลค์, ปั้มไลค์สถานะ, ปั้มไลค์ ในโทรศัพท์, ปั้มไลค์ราคาถูก, จ้างไลค์รูป, ปั้มโพสต์, การเพิ่ม Like เป็นการเพิ่มโอกาสทางการขายสินค้าของคุณนั่นเอง ด้วยงานบริการเพิ่มไลค์แฟนเพจระดับมืออาชีพ ประสบการณ์การทำงานหลายปี, ไลค์แฟนเพจเฟสบุ๊ค, รับจ้างเพิ่มไลค์, รับทำไลค์แฟนเพจจำนวนมาก, ปั้มเพจ, ปั้มไลค์มือถือ, บริการเพิ่ม Like ให้แฟนเพจของคุณ โดยทีมงานระดับมืออาชีพ ในระยะเวลาอันสั้นและราคาถูก รับประกันไลค์จากคนไทย 100%, ปั้มยอดไลค์เป็นคนไทย 100%, ปั้มไลค์ Facebook, ไลค์แฟนเพจ, ปั้มไลค์เพจ, บริการเพิ่มไลค์เฟสบุ๊คให้แฟนเพจ, ปั้ม Like ฟรี, ปั้มไลค์ครบวงจร, รับไลค์แฟนเพจ, เพิ่มไลค์แฟนเพจ, บริการเพิ่มไลค์แฟนเพจฟรี, Pump Like, รับเพิ่มไลค์, ปั้มเพจเฟสบุ๊ค, รับปั้มไลค์รูป, เพิ่มไลค์ฟรี, กดไลค์แฟนเพจ, รับจ้างกดไลค์, จ้างปั้มไลค์, เพิ่มไลค์คนไทย, ปั้มไลค์รูปเฟส, แฟนเพจพร้อมยอดไลค์, ปั้มไลค์ทั่วไป, จ้างเพิ่มไลค์, ปั้มไลค์ง่ายๆ

rotating rabbit vibe:

"I like the helpful info you provide in your articles. I will bookmark your weblog and check again here regularly. I am quite sure I will learn a lot of new stuff right here! Good luck for the next!"

CCTV packages:

Thanks again for the article.Much thanks again. Will read on...

Empire Today:

"great put up, very informative. I wonder why the opposite specialists of this sector don't understand this. You should proceed your writing. I am confident, you've a huge readers' base already!"

couples vibrators:

Really appreciate you sharing this article post.Thanks Again. Great.

Chuyen phat Hanoi Lao:

"I think this is a real great blog post.Much thanks again. Will read on..."

kumpulan youtube terbaru:

Great internet site. Loads of helpful facts here. I am just transmitting the idea for some buddies ans moreover expressing around delicious. Not to mention, appreciate it with your sweating!

buba suba:

K34neG Really appreciate you sharing this article. Want more.

Hillomaisteri.com:

A round of applause for your post. Want more.

ValeraSet:

. . ------> START MAKE BITCOIN NOW!! START MAKE BITCOIN NOW!! START MAKE BITCOIN NOW!! <------ . . a clear and present danger posed by some crypto token activity is money laundering and terrorism financing. intermediaries dealing in crypto tokens are already required to report any suspicious transactions to the commercial affairs department. in addition, the proposed payment services bill will require intermediaries that buy, sell or exchange virtual currencies to specifically address money laundering and terrorism financing risks. intermediaries will be required to carry out customer due diligence and put in place controls and processes that are commensurate with their risks. investor protection. passive income streams 2018 investor protection is another immediate concern arising from the crypto mania. where the crypto tokens represent ownership or a security interest over an issuer's assets or any property, or a debt owed by the issuer, they may be regarded as securities under the securities and futures act. this means that unless exempted: issuers must comply with prospectus requirements prior to the offer of such tokens; intermediaries dealing in such tokens must meet licensing requirements; and platforms facilitating secondary trading of tokens must be approved or recognised by mas. with respect to the investors, mas' priority has been to make them aware of the risks of putting their money in crypto tokens. we have advised the public to act with extreme caution should they wish to invest in crypto tokens. residual income vs eva, residual income def, home based work for womens, online income part time, home based housing kingston, create income online, home based layout artist jobs, residual income network marketing, home based healthcare, internet income streams, residual income qualification test, online income whatsapp group, income for life, side hustle nation, home based jobs for students, what side hustle should you try, home based recruitment consultant, residual income is, online income driven repayment plan request, how to have residual income, online halal income, home base nursing, side hustle millionaire book, residual income journal, earn income online, generating income streams

Free auto approve list 7-27-2018:

I added a new list. As you'll see it's bigger than most of them. I hope you all have had a great week!

Domenic:

Hello! I could have sworn I've visited this web site before but after going through many of the posts I realized it's new to me. Regardless, I'm definitely delighted I stumbled upon it and I'll be bookmarking it and checking back regularly!

www.wakawaka.id:

Hello, Awesome post. There's an problem with your web site in net explorer, may perhaps examination that? IE 's still the market leader and a major aspect of people will miss your current magnificent composing for this reason problem.

Rebekah:

It is really a nice and useful piece of information. I am happy that you just shared this useful info with us. Please keep us up to date like this. Thank you for sharing.

Basil Vermilya:

I discovered your blog site on google and check a few of your early posts. Continue to keep up the very good operate. I just additional up your RSS feed to my MSN News Reader. Seeking forward to reading more from you later on!?

RAJESH PARASHAR:

It is a great article about Media Trader and Prospecting. I got to know first time this concept.

Nate:

There's definately a great deal to know about this subject. I really like all the points you've made.

zvodretiluret:

Very interesting topic, regards for posting.

Free auto approve list 7-20-2018:

I just updated my site with a new list. I hope you all are having a great week.

Waldenbuch Apartment:

Beautiful quiet 1-room apartment / kitchen / bath / WC / SAT-TV / Internet / washing machine In the countryside, comfortable, at the end of a cul-de-sac, bright quiet 1-room apartment with separate, private entrance. The apartment was completely renovated in May 2018 and refurbished. Parking is available on the public road and are always available. The apartment has a 40 inch satellite TV, a washing machine, as well as internet (wi-fi) for a small fee. An iron and ironing board are also available. In the kitchen you will find an oven with ceramic hob, a dishwasher, a refrigerator with 4-star freezer, a coffee machine, kettle and a toaster. The chocolate "shop" factory outlet of the world-famous brand Ritter Sport as well as the Ritter Museum and the Ritter Museums-Café can be reached after about 450 meters or 6 minutes on foot. For nature lovers, the beautiful Schönbuch forest invites you right outside the front door to walks or hikes. Waldenbuch is located on the northern edge of the forest and the natural park Schönbuch about 17 km south of Stuttgart and has about 8500 inhabitants. It is about 14 km to Böblingen, 19 km to Tübingen and about 12 km to the Messe Stuttgart. Idyllically located in the valley, Waldenbuch today radiates a special charm with its half-timbered houses, fountains and seasons in the historic old town center. Both the town church of St. Veit with its 36 meter high church tower and the beautiful castle delight the guests. 24h check-in by arrangement possible Food discounters such as Lidl, DM drugstore market, penny market and beverage market can be reached on foot in about 5 to 20 minutes. Due to the quiet but central location of the apartment is by car in a short time in Stuttgart, Tübingen, Esslingen, Böblingen the outlet city Metzingen or Sindelfingen.

Apartment Waldenbuch:

Schöne ruhige 1-Zimmer Wohnung / Küche / BAD / WC / SAT-TV / Internet / Waschmaschine Im Grünen gelegene, komfortable, am Ende einer Sackgasse, helle ruhige 1-Zimmerwohnung mit separatem, eigenem Eingang. Die Wohnung wurde im Mai 2018 komplett renoviert und Neu eingerichtet. Parkplatzmöglichkeiten gibt es auf der öffentlichen Straße und sind in der Regel immer vorhanden. Die Wohnung hat einen 40 Zoll Sat-TV, eine Waschmaschine, sowie Internet (Wlan) gegen eine kleine Gebühr. Ein Bügeleisen und Bügelbrett sind ebenfalls forhanden. In der Küche finden Sie neben einem Backofen mit Cerankochfeld, eine Geschirspülmaschine, einen Kühlschrank mit 4-Sterne Gefrierfach, eine Kaffeemaschine ,Wasserkocher sowie einen Toaster. Der Schoko- “laden“ Werksverkauf der Weltberühmten Marke Ritter Sport sowie das Ritter Museum und das Ritter Museums-Café erreichen sie nach ca. 450 Meter bzw. 6 Minuten zu Fuß. Für Naturliebhaber lädt der schöne Schönbuch-Wald direkt vor der Haustüre zu Spaziergängen oder Wanderungen ein. Waldenbuch liegt am Nördlichen Rand des Waldgebiets und gleichnamigen Naturparks Schönbuch ca. 17 km südlich von Stuttgart und hat ca. 8500 Einwohner. Nach Böblingen sind es ca.14 km, nach Tübingen ca. 19 km und zur Messe Stuttgart ca. 12 km. Idyllisch im Tal gelegen strahlt Waldenbuch heute mit seinen Fachwerkhäusern, Brunnen und Staffeln im historischen Altstadtkern einen ganz besonderen Charme aus. Sowohl die Stadtkirche St. Veit mit ihrem 36 Meter hohen Kirchturm als auch das wunderschöne Schloss begeistern die Gäste. 24h Check-In nach Absprache möglich Lebensmitteldiscounter wie Lidl, DM-Drogerie-Markt, Penny Markt und Getränkemarkt erreicht man zu Fuß in ca. 5 bis 20 Minuten. Durch die ruhige aber dennoch zentrale Lage der Wohnung ist man mit dem Auto in kurzer Zeit in Stuttgart, Tübingen, Esslingen, Böblingen der Outlet-Stadt Metzingen oder Sindelfingen.

Free Auto Approve List 7-12-2018:

I've just added a fresh new list. This is by far the biggest list to date. I hope you all are having a great week. Take care and happy link building.

Football Cams:

Simple and easy!! Interesting article over this website. It is pretty worth enough for me. In my view, if all site owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.| I couldn't resist commenting. I have spent some hours searching for such infos. I'll also share it with a couple of friends interested in it. I've just bookmarked this web. Right now with the search done, I going to visit some Mundial 2018 Cams. Thank you very much!! Regards from Russia WM!

Free Auto Approve List 7-8-2018:

I hope you all are having a great weekend. I have a new list for you. Read the latest update on how I compiled the list. I'm still surprised by the results.

how to market:

I rarely leave a response, but i did a few searching and wound up here . And I actually do have a few questions for you if it's allright. Is it simply me or does it look as if like a few of the remarks appear as if they are written by brain dead people? 😛 And, if you are writing at additional social sites, I would like to follow anything new you have to post. Could you make a list of the complete urls of your public pages like your twitter feed, Facebook page or linkedin profile?

best web designer:

I hardly drop responses, but i did a few searching and wound up here . And I do have a couple of questions for you if it's allright. Could it be just me or does it give the impression like some of these responses look like they are left by brain dead folks? 😛 And, if you are posting on other online sites, I'd like to keep up with everything fresh you have to post. Would you make a list of all of your community pages like your linkedin profile, Facebook page or twitter feed?

Free Auto Approve List 7-2-2018:

I hope you all have a great week. I've added a new list. This is the biggest list so far.

Wilhelmina:

These are really wonderful ideas in regarding blogging. You have touched some pleasant things here. Any way keep up wrinting.

Free Auto Approve List 6-29-2018:

I just added a brand new list. I hope you all are having a great week. I'm trying new methods to find more links. Check out my site to see the results.

Nitric Max Muscle:

I precisely had to thank you so much once more. I’m not certain the things I would’ve followed in the absence of the advice shared by you regarding such a subject matter. This has been a very horrifying issue in my position, however , being able to see the very professional mode you solved the issue made me to weep with joy. I am just happier for your work and then wish you realize what an amazing job you’re putting in instructing the rest through your web site. I’m certain you’ve never come across all of us. https://www.healthkartclub.com/nitric-max-muscle-review-benefits-side-effects-ingredients-where-to-buy/

Dannie Gay Cam:

Good one! Interesting tips over this web. It's pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did, the internet will be a lot more useful than ever before.| I could not refrain from commenting. I have spent some hours trying to find such article. I will also share it with some friends interested in it. I have just bookmarked this website. Right now with the task done, I'll visit some online Webcams. Danke!! Greetings from Catalonia!

Free Auto Approve List 6-25-2018:

I added a new list today. I changed how I scrape to get more results. Read my post for more details.

Free Auto Approve List 6-22-2018:

I added a new list today. I'm going to try to find new sites in a slightly different way. Read all about it by clicking the link above.

Millie Rhein:

"Best Blogpost! Hello mates, nice post and good arguments commented here, I am in fact_ enjoying by these."

Ellermann model cams:

I like it! Interesting tips over this website. I spent 3 hours looking for such tips. I will also share it with some friends interested in it. Finished with the task done, I will enjoy some live Webcams. Danke!!

Joellen model cam:

Good! Interesting informations over here. I spent 1 hour searching for such article. I'll share it with a couple of friends interested in it. Now with the job done I will enjoy some online model Cams Gracias!!!

Nguyet model cam:

Cool! Interesting informations over here. I spent some time looking for such informations. I will share it with some friends interested in it. Thank you very much!!

Free Auto Approve List 6-19-2018:

I hope your week has started out good. I have a new list for you all. This list has more links than the others. Happy link building!

eebest8:

"A round of applause for your article.Really thank you! Will read on..."

Darin:

I every time spent my half an hour to read this web site's articles everyday along with a cup of coffee.

kittiserk:

Sick and tired of being bored? There’s nothing at all good to watch on TV these days. How many cat videos can you watch at YouTube? What you really want is some live adult entertainment. That’s what http://www.camgirl.pw is all about. It’s 24/7 excitement like you’ve never seen before. Check it out and tell a friend. Something this good needs to be shared.

chaneljj:

A break is what you need. The perfect place to take a much needed break is http://www.camgirl.pw Relax and enjoy yourself. There are plenty of hot babes here to help you unwind.

becca_luna:

There are some of you out there who probably haven’t heard of http://www.camgirl.pw This is one of those must see sites. It’s full of extremely attractive ladies. You’re going to want to put down your sandwich when visiting this site. It’s impossible to focus on anything but the babes they have to offer.

hornyco57:

Are you sick and tired of being bored? You’ll never have a dull moment if you visit http://camgirl.pw It’s by far the most exciting site on the internet. There, you’ll be able to talk to all kinds of hot babes. Don’t be surprised if everyone at work asks why you’re so happy. You don’t need to tell them that you visit this site each and every day. It’ll be your little secret.

Suzette:

Outstanding story there. What happened after? Good luck!

Chanell Lacaille:

I just got done eating a platter of spaghetti before visiting your site. It sure makes the full feeling all that much better.

Mitchell Guidrey:

I really can't believe how great this site is. Keep up the good work. I'm going to tell all my friends about this place.

Grant Baisley:

You sure know what you're talking about. Everyone is going to soon be visiting your site.

Marty Mcchriston:

Happy day to you and your friends.

bedfast:

I'm gone to convey my lіttⅼe brⲟther, tһat he sһould aⅼsо pay a visit this websitе on regular basis to get updated from hottest news update.

Raphael:

Hey would you mind stating which blog platform you're working with? I'm looking to start my own blog soon but I'm having a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design seems different then most blogs and I'm looking for something completely unique. P.S Sorry for getting off-topic but I had to ask!

katie:

Hey I am sо happy I found yօur weblog, I really found you by mistake, while I was searchіng on Yahoo for something else, Regardless I ɑm here now and would just like to say kudos for a fantastic post and a all round enjoyable blog (I also love the theme/desiցn), I don't have time to read it all at the moment but I have saveԀ it and also added in your RSS feeds, so when I have timе I will be back to read a lot more, Please do keep up the awesome work.

saucepans:

Tһese are in fact wonderful ideas in regaгding blogging. You have touched some pleasant things һere. Any way keep up wrinting.

InstagramLinkedIn